REC 176 / 356 · ST · Statewide · Dairy & ice cream

Lucré

Lucré is a food company, seemingly focused on dairy products, that is due to appear in Grand Theft Auto VI. It first surfaced in the September 2022 leaks on a springer sign outside Hank's Waffles during the diner robbery sequence, advertising Lucré ice cream and popsicles. The branding pairs a blue-and-white palette with a modern logo whose 'L' curls beneath the text and whose accent over the 'é' forms a leaf.