REC 101 / 356 · VC · Vice City · Technology company

Fruit

Fruit, or Fruit Computers, is the series' long-running technology giant, appearing since Grand Theft Auto IV and due to appear in Grand Theft Auto VI. Founded in-universe in 1975, it is best known for iFruit smartphones plus desktops, laptops, wearables, and AI assistants, making it an unmistakable stand-in for Apple. Satirical series copy dubs it 'the world's largest religion'.