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Alpha (sports store chain)

Alpha is a sports store chain due to appear in Grand Theft Auto VI, known only from its logo on a shopping mall's pylon sign in Waning Sands in the first trailer, where it sits among other apparently high-end brands. Smaller, unreadable lettering beneath the logo hints at a longer full name, and the mark itself resembles the pre-2022 logo of mall retailer Champs Sports.